VR BODEGA STORE

2023, 12 Weeks

Photography: @nataliemstudios

Product, Packaging, AR/VR Web-Store Design for Canary Marketing

I worked with a team of designers at Canary Marketing to create a VR Holiday Web-Based Store experience for Canary Marketing’s client-facing Holiday gifting.

My role involved designing a sweatshirt and complementary ‘pizza box’ packaging, and other design assets for the VR store — in accordance with the ‘Italian Bodega’ theme and branding.

I worked closely with fellow designers to deliver an experiential solution and ensure a cohesive theme across platforms.

Deliverables:

Sweatshirt with custom hem tag, yoke imprint, and puff-printed custom type

Packaging of a fully custom ‘pizza box’

Virtual— Downloadable Bodega Posters

Skills:

Illustration

Typesetting

Custom Type

Package Design

Factory-Ready
Production Files

Tools:

Adobe Illustrator

Adobe Photoshop

Background:

In preparation for the holiday season, the design team at Canary Marketing in San Francisco, created custom merchandise and packagings to be displayed and ‘purchased’ from a Virtual Reality Gift Store.

The theme and layout of the store and the gifts was an Italian Bodega, referencing food, beverages, and other things found in a Bodega. Each designer was assigned a merchandise item to be delivered in a custom-designed food package.

My role was the customization and creation of the sweatshirt and its respective ‘pizza box’ packaging.

VR Bodega STORE

Designed by Canary Marketing

Sweatshirt Design

Inspired by Dean Martin’s song, That’s Amore.

[Chorus]
When the moon hits your eyer
Like a big pizza pie, that’s amore
When the world seems to shine
Like you’ve had too much wine, that’s amore

Initital Sketches and Concepts

FINAL DESIGNS

BEAUTy is in
the details

Custom Yoke Tag:

To further customize this sweatshirt, I wanted to add a personalized touch in the inner-yoke. I illustrated these bodega ‘buddies’ with inspiration from another designer on my team, who was creating differing food characters for a tee-shirt design.

This project was a culmination of many designers’ work and was incorporated in a unified store, so I revised my design with the ‘Canary Bodega’ tag.