Instacart Advertising Week Event and Activation Design
For the 2022 Advertising Week in New York, I designed and produced a custom ‘cart’ for Instacart’s attendees to enter, experience, and select gifts. I also concepted, designed, and prepared production for the attendee gifts held within the cart.
The client sought a clean yet fun, distinctly 'Instacart'-branded experience, ensuring attendees were left with a lasting impression. So, I developed the ‘I Instacart Carrot NY’ design to simultaneously accentuate the location of the event with Instacart’s classic branding.
Instacart 2023 Ad week
2023, 3 Weeks
Deliverables:
Event Design and Branding of
Design and Production of ‘Attendee Experience Cart’
Design and Production of Attendee Merchandise & Gifting
Skills:
Branding and Iconography, Pattern design
Event Concepting and design
Activation Concepting and Design
Print & Production
Tools:
Adobe Illustrator
Adobe Photoshop
Final Gifts & branding
At the event
This client's goal was to ‘deliver coziness’ through an immersive experience and also through their product choices. We developed many options for gifts, whittling down to a cozy camping-style mug, branded socks, blankets, and beanies. I kept branding simple, elevated, and consistent to emphasize a cohesive experience.
