SNAPCHAT SNAPPY MEALS event gifting + Activation

for Snapchat, 2023, 2 Weeks

Delegated by Canary Marketing LLC @canarymarketing

My role as the lead designer involved conceptualizing designs for a ‘Snappy Meals’ kit for Snapchat’s attendance at a 2023 McDonald’s conference, including ‘snappy snack’ packaged foods, custom apparel, and kit packaging.

I worked closely with Snapchat’s marketing team to deliver an on-theme gift experience for their event attendees.

Deliverables:

Custom T-shirt design

Embroidered Hat

Packaging Box Designs (x2)

Snappy Snacks:

  • Custom Chocolate Bar

  • Decorated Pretzel and Chip packages

Skills:

Illustration + Branding

Package Design + Kit Creation

Box Construction and
Template Building

Factory-Ready Production Files

Tools:

Adobe Illustrator

Adobe Photoshop

3D Package Design Concepting:

  1. Window/‘ Peek-a-Boo’ Packaging

  2. Snapchat Ghost Cut Out

  3. Snapchat Ghost Handle

Snack, Packaging, and Apparel Concepting:

Collab concepting

Snapchat X McDonald’s Collaboration
Packaging + Stickers