Branding & Logo DESIGN for Willa Westneat
2024, 3 Weeks
Willa, a photographer and videographer, needed a refreshed visual identity that authentically represented her creative work. The goal was to develop a modern, minimalistic logo and a cohesive branding system that would enhance her professional presence across digital and print platforms.
I designed a distinctive yet timeless logo that reflects Willa’s artistic vision while maintaining versatility. The branding system includes a refined color palette, curated typography, and a set of cohesive visual elements to ensure consistency across her website, social media, and marketing materials.
Deliverables:
Logo/Icon & Logotype
Brand Colors and Typography
Business System + Business Cards
Website Refresh
Skills:
Branding, Brand Storytelling, & Messaging
Logo Design & Development
Brand Consistency across Platforms
Web Design
Tools:
Adobe Illustrator
Adobe Photoshop
BACkground
Willa’s work as a photographer is heavily influenced by her experiences with “unconventional portraits” that often contain multiple frames of the same subject, especially in her self-portraits. This is how she expresses and captures the multitudes of meanings, expressions, and emotions of her subjects. I wanted to capture this in her logo by amplifying the dual ‘W’s in her name. The W’s play with and reflect each other while still differing, offering a stronger visual impact, just like in her work.
