My role as the lead/sole designer involved conceptualizing designs for a custom T-Shirt, to be given to all the professional players, coaches, and guests attending the 2023 Pinstripe Bowl. I worked closely with the Yankees marketing team to bring their ideas to life.
The Pinstripe Bowl is a National Collegiate Division I Football game that is held at Yankee’s Stadium in New York City. The 2023 teams were the Rutgers Scarlet Knights and the Miami Hurricanes.
NY Yankees Pinstripe Bowl
2023, 2 Weeks
Project Delegated by Canary Marketing LLC
Photography: @nataliemstudios
Deliverables:
Custom T-Shirt with Woven Patch
Matching Beanie Design
Women’s sweater option
Skills:
Illustration
Typography and Communication
Branding
Product/Merch Design and Production
Tools:
Adobe Illustrator
Adobe Photoshop
