GRATITUDE ANIMATION
Animation for Social Media
Animation
Deliverables:
Animation Video fit for
Social Media
Timeline:
3 Weeks
Role:
My role as the lead designer was to conceptualize an animation for a social media platform, expressing gratitude for a specified target audience.
My target demographic was a thank you to immigrant parents, for their strength and fortitude of paving paths for their children and families.
Tools:
Adobe After Effects
Adobe Premier Pro
Adobe Illustrator
Skills:
Animation
Illustration
Typography
Information:
Target Audience:
Immigrant Parents
Final animation
Notes
Communication Objectives, Word Banks, and Initial Notes
Connecting with Water/Waves/Ripples Theme
Type concepting with attention to duality of sharpness and well-rounded support
Type concepting with attention
to journey, stairs/stepping
stone theme
Final Type Layout
Final Type Layout Themes and Design Choices:
Paths with ‘Bumps (Gaps) Along the Way’; navigational hardships and the many ways people travel to get to the United States
Connecting Roads, the building and forging of paths that Immigrants create for betterment of their and their children’s futures’
Movement of Type from one side of the page to another; Before the addition of the movement from animation, I wanted the type to have this clear journey from point A to point B, representing the alternate worlds people are crossing into to get the their ‘American Dream’
Letters that extend towards one another offering support while maintaining a sharpness and edge that is the required strength it takes immigrants to make such huge sacrificial changes to their lives. ‘Immigrant Parents,’ at least in my experience, often maintain a level of harshness or this sharpness in their parenting style. Many children are left in the dark about the struggles and sacrifices their parents made for the betterment of their lives.
When this is understood however, I find that gratitude outweighs any misgivings or misunderstandings about their true love and care, albeit shown quite differently.
