SNAPCHAT
SNAPPY MEALS

Event Gifting and Activation

Client:

Snapchat

Delegated by Canary Marketing LLC @canarymarketing

Timeline:

  • 2 Weeks

Role:

My role as the lead designer involved conceptualizing designs for a ‘Snappy Meals’ kit for Snapchat’s attendance at a 2023 McDonald’s conference, including ‘snappy snack’ packaged foods, custom apparel, and kit packaging.

I worked closely with Snapchat’s marketing team to deliver an on-theme gift experience for their event attendees.

Tools:

  • Adobe Premier Pro

  • Adobe Illustrator

Skills:

  • Illustration + Branding

  • Package Design + Kit Creation

  • Box Construction and
    Template Building

  • Factory-Ready Production Files

Deliverables:

  • Custom T-shirt design

  • Embroidered Hat

  • Packaging Box Designs (x2)

  • ‘Snappy Snacks’

    • Custom Chocolate Bar

    • Decorated Pretzel and Chip packages

snapchat_Assets_MD23-06.png

3D Package Design Concepting:

  1. Window/‘ Peek-a-Boo’ Packaging

  2. Snapchat Ghost Cut Out

  3. Snapchat Ghost Handle

Snack,
Packaging, and Apparel Concepting

Collab concepting

Snapchat X McDonald’s Collaboration Packaging + Stickers

Finalized Event Kit:

Previous

Animation
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Logo and Branding