WILLA WESTNEAT

Brand Kit

Client:

  • Willa Westneat,
    Photographer and Videographer

Scope:

Provide Willa with a new logo and a simplified branding system that encompasses her and her work as a photographer and videographer.

Timeline:

  • 2 Months

Deliverables:

  • Logo/Icon

  • Logotype

  • Colors and Typography

  • Simple Business System of Business Cards

  • Website Refresh

Role:

My role as the lead designer involved conceptualizing designs for a ‘Snappy Meals’ kit for Snapchat’s attendance at a 2023 McDonald’s conference, including ‘snappy snack’ packaged foods, custom apparel, and kit packaging.

I worked closely with Snapchat’s marketing team to deliver an on-theme gift experience for their event attendees.

Tools:

  • Adobe Illustrator

Skills:

  • Branding

  • Logo

  • Business System

Information:

Willa’s work as a photographer is heavily influenced by her experiences with “unconventional portraits” that often contain multiple frames of the same subject, especially in her self-portraits. This is how she expresses and captures the multitudes of meanings, expressions, and emotions of her subjects. I wanted to capture this in her logo by amplifying the dual ‘W’s in her name. The W’s play with and reflect each other while still differing, offering a stronger visual impact, just like in her work.

Website Refresh

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Snapchat Event Gifting
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Illustration