Willa Westneat
Logo and Branding
Information:
Willa’s work as a photographer is heavily influenced by her experiences with “unconventional portraits” that often contain multiple frames of the same subject, especially in her self-portraits. This is how she expresses and captures the multitudes of meanings, expressions, and emotions of her subjects. I wanted to capture this in her logo by amplifying the dual ‘W’s in her name. The W’s play with and reflect each other while still differing, offering a stronger visual impact, just like in her work.
Deliverables:
Logo/Icon
Logotype
Colors and Typography
Simple Business System of Business Cards
Website Refresh
Scope:
Provide Willa with a new logo and a simplified branding system that encompasses her and her work as a photographer and videographer.
Client:
Willa Westneat,
Photographer and Videographer
Skills:
Branding
Logo
Business System
Tools:
Adobe Illustrator