Kay’s Gochujang
Product Logo and Full Brand Kit
Deliverables:
Brand Kit: Logo, Mascot, Iconography, Brand Colors, Typography
Business Kit: Stationary, Business Cards, and Brand Merchandise
Brand Guidelines
Scope:
Design an entire Brand and Business Package for a mock Gochujang product, including thorough brand guidelines.
Client:
Mock Client: Kay’s Gochujang
Tools:
Adobe Illustrator
Adobe Photoshop
Skills:
Branding
Brand Guidelines
Logo and Mascot creation
Iconography
Illustration
Package Design
Brand Guidelines
Project Background
and Goals:
Kay’s was created to personify and amplify an often unvaryingly and straightforwardly branded product into a zesty, bright, and exciting option on the shelves of grocery stores.
The brand revolves around the founder and mascot, ‘Kay,’ a striking, extroverted, and strong-willed Korean friend of mine, known for enjoying painfully high levels of spice. The brand is punchy, bright, exciting, a little mischievous, and ties Kay to her rich culinary Korean heritage.
What is
Gochujang?
Gochujang is a fermented chili paste, widely used in Korean cuisine. It is fermented for several months in order to develop a complex flavor profile of spicy, sweet, savory, and umami, adding depth and richness to any dish.
