KAY’S GOCHUJANG
Logo Design, Full Brand Kit, and Business System for Product
CLIENT:
Kay’s Gochujang
Role:
I worked with a team of designers to create a VR Holiday Store experience for Canary Marketing’s client-facing Holiday gifting.
My role involved designing a sweatshirt and complementary ‘pizza box’ packaging, and other design assets for the VR store — in accordance with the ‘Italian Bodega’ theme and layout.
I worked closely with fellow designers to deliver an experiential solution and ensure a cohesive theme across platforms.
Scope:
Design an entire Brand and Business Package for a Gochujang product, including thorough brand guidelines.
Deliverables:
Brand Kit: Logo, Mascot, Iconography, Brand Colors, Typography
Business Kit: Stationary, Business Cards, and Brand Merchandise
Brand Guidelines
Timeline:
Three Weeks
Tools:
Adobe Illustrator
Adobe Photoshop
Skills:
Branding
Brand Guidelines
Logo and Mascot Creation
Iconography
Illustration
Package Design
Project Background
and Goals:
Kay’s was created to personify and amplify an often unvaryingly and straightforwardly branded product into a zesty, bright, and exciting option on the shelves of grocery stores.
The brand revolves around the founder and mascot, ‘Kay,’ a striking, extroverted, and strong-willed Korean friend of mine, known for enjoying painfully high levels of spice. The brand is punchy, bright, exciting, a little mischievous, and ties Kay to her rich culinary Korean heritage.
What is
Gochujang?
Gochujang is a fermented chili paste, widely used in Korean cuisine. It is fermented for several months in order to develop a complex flavor profile of spicy, sweet, savory, and umami, adding depth and richness to any dish.
