VR Bodega
STORE
Product, Packaging, AR/VR Web-Store Design
CLIENT:
Canary Marketing LLC
Delegated by Canary Marketing LLC @canarymarketing
Role:
I worked with a team of designers to create a VR Holiday Store experience for Canary Marketing’s client-facing Holiday gifting.
My role involved designing a sweatshirt and complementary ‘pizza box’ packaging, and other design assets for the VR store — in accordance with the ‘Italian Bodega’ theme and layout.
I worked closely with fellow designers to deliver an experiential solution and ensure a cohesive theme across platforms.
Deliverables:
Sweatshirt with custom hem tag, yoke imprint, and puff-printed custom type
Packaging of a fully custom ‘pizza box’
Virtual— Downloadable Bodega Posters
Timeline:
Three Months
Photography:
@nataliemstudios
Tools:
Adobe Illustrator
Adobe Photoshop
Skills:
Illustration
Typesetting
Custom Type
Package Design
Factory-Ready
Production Files
Background:
In preparation for the holiday season, the design team at Canary Marketing in San Francisco, created custom merchandise and packagings to be displayed and ‘purchased’ from a Virtual Reality Gift Store.
The theme and layout of the store and the gifts was an Italian Bodega, referencing food, beverages, and other things found in a Bodega. Each designer was assigned a merchandise item to be delivered in a custom-designed food package. My role was the customization of the sweatshirt and its respective ‘pizza box’ packaging.
VR Bodega designed by Canary Marketing
Sweatshirt Design
Process:
Having grown up in a very Italian household, where food was the center of all tradition and culture, I planned to incorporate personal knowledge and references into this design. For the sweatshirt for example, I knew I wanted to make the design dynamic with hand-lettering and unique decoration methods, as Italians tend to be as loud and passionate, as they are warm, welcoming,
and easy-going.
Appproved Design:
I was additionally inspired by Dean Martin’s song, That’s Amore, having heard my grandpa play and sing it to me on our drive home from the airport when visiting him in Italy.
[Chorus]
When the moon hits your eyer
Like a big pizza pie, that’s amore
When the world seems to shine
Like you’ve had too much wine, that’s amore
The phrase ‘That’s Amore’ is characteristic of the warmth and love Italians are known for. And since I would also be designing a pizza box to store this sweatshirt, the phrase was the perfect start to my design process.
End Product:
The Beauty is in the details
Custom HEM TAg Options
To further customize this sweatshirt, I wanted to add a personalized touch in the inner-yoke. I illustrated these bodega ‘buddies’ with inspiration from another designer on my team, who was creating differing food characters for a tee-shirt design.
This project was a culmination of many designers’ work and was incorporated in a unified store, so I revised my design with the ‘Canary Bodega’ tag.
Custom Yoke Tag
To further customize this sweatshirt, I wanted to add a personalized touch in the inner-yoke. I illustrated these bodega ‘buddies’ with inspiration from another designer on my team, who was creating differing food characters for a tee-shirt design.
This project was a culmination of many designers’ work and was incorporated in a unified store, so I revised my design with the ‘Canary Bodega’ tag.
