VISA 2024
SUPER-BOWL
Custom Merch, NFT technology, and Super Bowl Activation
Client:
Visa for the 2024 Super Bowl
Delegated by Canary Marketing LLC @canarymarketing
Role:
My role as the lead designer involved conceptualizing designs for a custom backpack for Visa’s 2024 Super Bowl guests. This included full custom design of the backpack — compartments, material, template layout, zipper pulls, etc…, design for an interactive NFC chip, and personalization designs for an on-site activity.
I worked closely with Visa’s marketing team to deliver a highly interactive backpack gift experience for their attendance at the Super Bowl.
Deliverables:
Custom Backpack Design, utilizing football jersey material
Custom Zipper Pulls using Visa’s brand mark and football leather material
Custom Inner Woven Tag with embedded NFC chip, leading to production video
Personalization Illustrations for on-site activation
GIF for opening page of NFC Chip scan
Timeline:
3 Weeks
Tools:
Adobe Illustrator
Adobe Photoshop
Skills:
Interface Design
Logo Design
Research
Data Collection
