Visa 2024 Super Bowl

Client:

  • Visa for the 2024 Super Bowl

Deliverables:

  • Custom Backpack Design, utilizing football jersey material

  • Custom Zipper Pulls using Visa’s brand mark and football leather material

  • Custom Inner Woven Tag with embedded NFC chip, leading to production video

  • Personalization Illustrations for on-site activation

  • GIF for opening page of NFC Chip scan

Scope:

Design a custom backpack for Visa’s 2024 Super Bowl guests, including an interactive NFC chip, and personalization designs for on-site activity.

Information:

  • Delegated by Canary Marketing LLC @canarymarketing

Skills:

  • Product Design

  • Illustration

  • Production Files + Template/Pattern Building

  • Animation/GIF

Tools:

  • Adobe Illustrator

  • Adobe Photoshop

Activation Designs

At the Superbowl

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